Post-photoshoot visibility checklist
A strategic step-by-step guide to update your brand photos and what to say where it matters.
Print it, check it off, and let your visibility finally match your authority.
Ride the re-branding wave: people get as excited to see your updated photos and marketing assets as you do. What gives your website and social media an additional boost after your shoot is getting people hyped up about a re-brand or something new coming your way.
Drop a post everywhere about how you got a re-brand through an incredible branding session that conceptualized what you do and how what you offer is unique and special. Hype this up for a week or two with posts about the need for this, defining the new you, and what needed to change so people are following your journey. Mark a date in your calendar when you will drop the re-brand and tell your followers “coming tomorrow.”
Don’t forget to tune in. Get them pumped.
Finally, update all your various platforms with your new assets. The main photos are the ones where you are on brand with pose, colors, and emotion.
Website
- Homepage hero section
- About page
- Contact page
- Services or Offerings pages
- Blog author bio section
- Pop-up or opt-in boxes
- Sales pages or landing pages
- Testimonials or client success stories section
- Website favicon (tiny tab image)
Social Media
- Instagram profile photo
- Instagram feed and carousel posts
- Instagram stories and highlights
- Instagram Reels covers
- Facebook profile and cover photo
- Facebook posts and ads
- LinkedIn profile photo
- LinkedIn Banner (Write in one sentence what you do and who these services are for)
- LinkedIn posts and article thumbnails
- LinkedIn company profile picture
- LinkedIn banner photo (write one line on what your company does and who you help)
- YouTube channel photo and banner
- YouTube video thumbnails
- TikTok profile and video covers
- Pinterest profile photo and Pin graphics
- Threads and X (Twitter) profile and content images
Professional & Public Speaking
- Speaker one-sheet
- Conference and summit websites
- Event programs and brochures
- Panelist introductions
- Event posters and digital flyers
- Podcast guest features
- Webinar landing pages and promotions
- Media kits and press kits
- Book jacket or author photo
- Online courses and digital product platforms (like Kajabi, Thinkific, Teachable)
Email & Communications
- Email signature photo
- Email newsletters
- Lead magnet covers (ebooks, guides, PDFs)
- CRM profile image (HoneyBook, Dubsado, etc.)
- Client welcome packets or onboarding documents
Press & PR
- Magazine or blog features
- Online publications
- Press releases
- Guest blog posts and contributor bios
- HARO (Help a Reporter Out) submissions
Marketing Materials
- Business cards
- Flyers and brochures
- Postcards or direct mail
- Pitch decks and investor presentations
- Networking event materials
- Trade show signage
- Branded merchandise or packaging
In-Studio & Print Displays
- Studio welcome materials
- Wall art for office or studio
- Printed portfolios
- Client-facing guides and pricing PDFs
Professional & Industry Platforms
- Zoom or video conferencing profile
- Scheduling platforms (Calendly, Acuity)
- Clubhouse or audio platform profiles
- Online directories (Alignable, Google Business Profile, industry-specific listings)
- Awards and recognition programs
Personal Branding & Multipurpose Use
- Multiple versions of your bio for different audiences
- Images that show personality, process, behind-the-scenes, and client interaction
- Photos for use in seasonal content and announcements
- Team photos or collaborative branding shoots
AI Prompts for Social Media posts and STRATEGIES
Learn more on how to let AI create a social media strategy for your business today and help you level up to your competitors. Check out this post here and get free AI prompts for social media- LinkedIn, Instagram and Tik Tok posts.
Check out how are clients are using their branding photos to update their websites here and here.
